San Ramon, CA – March 5, 2025 –MaxIQ, the first Revenue AI platform that brings Sales, Customer Success & RevOps together to maximize revenue across every state of the customer journey, today announced it has raised $7.8 million in seed funding. The company’s Seed round was led by Dell Technologies Capital, with participation from Intel Capital. This investment will enable MaxIQ to scale operations, accelerate product innovation, and expand its leadership team as it redefines the future of customer journey management for B2B SaaS enterprises.
B2B SaaS companies face significant challenges due to the fragmentation across disconnected revenue tools and siloed processes at each stage of the customer journey. This fragmentation results in inaccurate forecasting, delayed time-to-value, and lost revenue opportunities. On average, sales and customer success teams rely on more than 14 tools in their tech stack, making it difficult to drive adoption, retain customers, and forecast revenue with confidence. These disconnected systems cost the average enterprise over three months in delayed onboarding and adoption, while creating significant operational inefficiencies.
The unified AI-driven approach MaxIQ enables deal qualification, forecasting, and customer lifecycle management into a single platform, giving B2B SaaS companies real-time intelligence across every stage of the customer journey. By replacing fragmented tools, MaxIQ helps revenue teams improve forecast accuracy, accelerate time-to-value, and proactively drive adoption and retention — all in one platform.
Founded by Sonny Aulakh in 2022, MaxIQ is pioneering the Customer Journey Management category to help B2B SaaS companies unlock sustainable growth by bridging the gap between customer acquisition (deal qualification, inspection, and forecasting) and customer success (onboarding, adoption, and time-to-value delivery). Unlike traditional revenue intelligence tools that are rigid and lack actionable context, MaxIQ integrates predictive analytics and agentic-driven workflow automation to increase Customer Lifetime Value (CLV) and significantly enhance revenue forecasting accuracy.
Also announced today, MaxIQ has appointed Matt Hickey as Chief Executive Officer (CEO) and Rob Sexton as Chief Revenue Officer (CRO). Both bring extensive leadership experience from Palo Alto Networks, EMC, and most recently Securiti.ai. Rob and Matt’s leadership experience include senior leadership roles in scaling multiple category disrupting technologies including Data Domain, XtremIO, and CloudGenix. Founder Sonny Aulakh will continue to drive product innovation and expand MaxIQ’s market presence through strategic marketing initiatives, ensuring the platform remains at the forefront of customer journey management.
“Today’s tools leave a critical gap between sales and customer success, resulting in misalignment, delays, and missed revenue opportunities,” said Matt Hickey, CEO of MaxIQ. “MaxIQ solves this by unifying workflows and delivering AI-powered insights that enable revenue teams to operate in sync and drive faster value to customers. This funding marks a pivotal moment for MaxIQ as we accelerate from category pioneer to category leader.”
“The complexities of managing modern B2B SaaS sales from Product Led Growth to complicated enterprise campaigns across each stage of the customer lifecycle has organizations drowning in a sea of fragmented data,” said Chris Hillock, Investor, Dell Technologies Capital. “MaxIQ's vision for unifying the entire customer journey is bold and creates an opportunity for companies to harness information intelligently to streamline organizational productivity and maximize value capture. We are thrilled to support the team as they drive this much needed transformation.”
About MaxIQ
MaxIQ, is the first AI-powered Customer Journey Management platform, designed to unify sales, customer success, and revenue operations to maximize customer lifetime value. By bridging customer acquisition and success with actionable insights and seamless collaboration, MaxIQ enables B2B SaaS enterprises to manage revenue across their entire customer lifecycle.
About the Founder: Sonny Aulakh
From Punjab to Silicon Valley: Sonny Aulakh’s Journey from Immigrant Student to Tech Founder
Sonny Aulakh’s journey to founding MaxIQ is a testament to the resilience and ambition of first-generation immigrants. Originally from Punjab, India, Sonny came to the United States to pursue his Bachelor’s degree in Engineering, followed by an MBA, driven by a passion for technology and a desire to make an impact in the rapidly evolving world of enterprise software.
Over the next two decades, Sonny built a distinguished career, holding leadership roles at global technology leaders such as Dell, EMC, Pure Storage, and Cisco. He also played pivotal roles in scaling high-growth startups, including IronPort, XtremIO, and Zscaler, leading to multiple successful exits. These experiences gave Sonny a unique perspective on the challenges B2B companies face — not just in acquiring customers, but in delivering long-term value and driving predictable revenue growth.
The inspiration for MaxIQ was born from these experiences. Having seen firsthand how sales, customer success, and revenue operations teams often work in silos, Sonny recognized the urgent need for a unified, AI-powered platform to manage the entire customer journey — from forecasting and deal qualification to onboarding, adoption, expansion, and renewal.
With MaxIQ, Sonny aims to bridge these gaps, empowering revenue teams with real-time intelligence, predictive insights, and collaborative workflows to maximize customer lifetime value. For Sonny, **MaxIQ represents not just a product, but the culmination of a lifelong journey — combining the grit and determination of an immigrant entrepreneur with the innovation and leadership honed through decades of experience in Silicon Valley.
Recognizing the incredible depth of engineering talent in India — and inspired by his own roots — Sonny Aulakh made a deliberate decision to incubate and build MaxIQ’s R&D center in Pune, India. With its thriving technology ecosystem and highly skilled talent pool, Pune offered the ideal environment to develop and scale an innovative, AI-powered platform like MaxIQ. By investing in Indian talent, Sonny aims to not only build a disruptive, high-growth global startup, but also foster innovation in the Indian SaaS ecosystem, demonstrating how Indian engineers can play a central role in shaping the future of enterprise software.
